How La Brisa Ibiza was born
The idea had arisen for the need of sourcing basic fair trade clothes that are sustainable and 100% ecologically made and which are organic.
There was also the need to source colours which appropriately reflect the environment so that products look as natural as possible. When sourcing the products adequate care had to be taken when looking at every detail to ensure that the best product was being produced (for example producing the best quality product) whilst being conscious of and taking into account that the human cost and manufacturing effects of producing the products to the environment is minimal.
The above highlights how ultimately La Brisa Ibiza was created and developed with the purpose to get to people of different ages, cultures and styles together for a common purpose
The consumer of the this type of product is a conscious buyer who wants the producer of the product i.e the individual to be fairly rewarded for their efforts in producing the product and not a multinational business profiting instead of the indivudual.
One of the main features/characteristics of La Brisa Ibiza is that. It is up to the individual to choose how they want to use the product, for example to play sports, socialis the product is found in everyday basic itemsing or for leisure purposes.
La Brisa Ibiza informs the buyer as to the origin of the materials, the producer, where has it been made, the associated working conditions and environmental impact.